Lusha Pricing 2026: $37.45 to $299.95 a Month

Key takeaway: $37.45 a month is Lusha's cheapest paid plan. Its pricing page, read on 26 October 2026, lists Starter at $37.45, Pro at $52.45 and Premium at $299.95 a month billed yearly, or $49.90, $69.90 and $399.90 on monthly billing. Every plan runs on credits: an email costs 1 credit and a phone number 5, so Starter's 4,800 yearly credits buy 960 phone numbers. Buyer-reported contracts on Vendr have a $15,999 a year median, an estimate rather than a Lusha price.

Lusha is a B2B contact data platform: you look up a person and it reveals a verified email or phone number, through its web app, its Chrome extension or its API. Recruiters use it to reach candidates they have already found, and Lusha's help center says its extension "works on LinkedIn Recruiter," though "Recruiter access requires approval." It competes with tools like Apollo.io, RocketReach and ZoomInfo.

Every price below was read in a rendered browser on 26 October 2026. We switched between Pay yearly and Pay monthly and clicked the seat buttons on Pro and Premium, and the arithmetic comes from a script committed with this article.

Three details change the real cost. Annual billing saves 25%, but it buys no extra credits: each yearly plan is exactly twelve months of the monthly allowance, and yearly credits expire at the end of the cycle. A phone number costs five times an email. And extra seats add cost but no credits, so a bigger team shares the same pool.

How much does Lusha cost?

Lusha publishes four self-serve tiers and a custom Scale plan. Prices are what the page shows per month, in US dollars.

The yearly totals are our arithmetic (twelve times the monthly figure the page shows "billed yearly"); the page itself labels the switch "Pay yearly (25% off)." Scale is described as a "fully customizable plan for large organizations" with custom credits and seats.

How many credits does each Lusha plan include?

Credits are the unit that matters. Lusha's billing and plans guide lists the costs: reveal an email for 1 credit, a phone number for 5 credits, or both for up to 6. Searching, filtering and re-viewing a contact you already revealed cost nothing.

On yearly billing, that works out to a price per phone number of:

The surprise is Premium. It costs 5.72 times as much as Pro and includes 5.67 times the credits, so its price per credit is slightly higher, not lower. Premium buys three more included seats, team management and credit allocation, not cheaper data. The page reserves the volume discount, "50%+ off price per credit," for Scale.

For a recruiter, the email-plus-phone cost of 6 credits is the number to plan around. Reaching 100 new candidates a month by email and phone needs 7,200 credits a year, which is exactly Pro's yearly allowance and more than Starter's 4,800. That is our example volume, not Lusha's. For a benchmark on real outreach volumes, see how many candidates recruiters contact per week.

Do Lusha credits roll over?

It depends on how you pay. Lusha's billing FAQ says that "On monthly plans, unused credits roll over to the next month, up to 2× your monthly limit." On annual plans, "credits do not roll over under any circumstances" and "unused credits are forfeited, even if the subscription is renewed." Free plan credits do not roll over either.

On the pricing page, the monthly Pro and Premium cards say "Credits roll over up to 2x," while the monthly Starter card says only "Credits granted each month." Two more rules from the help center: upgrading "starts a new billing cycle" and "Credits from your previous plan don't carry over," and downgrades "take effect at the end of your current billing cycle." Paid plans renew automatically unless you cancel.

So the 25% annual discount is a bet that you will use every credit. A team that reveals unevenly can come out ahead on monthly Pro, where unused credits roll forward up to a cap.

How much does Lusha cost for a team?

Pro includes 2 seats and Premium 5, and the billing guide says they expand "up to 10" and "up to 25" seats. We clicked the seat button once on each plan. The page showed:

The credit allowance did not move when we added a seat: Pro stayed at 7,200 credits a year and Premium at 40,800. At its 2 included seats, Pro gives each user 3,600 credits a year, or 720 phone numbers each. Add a third seat and the shared pool works out to 2,400 credits a user, for a yearly total of $1,078.20. Credit limits per user or group, the Manager role and SSO configuration are "available on Scale plans only," per the billing guide.

What do Lusha's plans include?

The plan cards list what each tier adds on top of the one below.

API calls, CSV exports and CRM exports also draw credits: the credits breakdown lists 1 credit per 1 to 25 API results and per 1 to 25 CSV export rows, and 1 credit per CRM export. The compliance row lists GDPR, CCPA, SOC2 and ISO 27701.

What do companies actually pay for Lusha?

Vendr, which collects buyer-reported contract data, says the "Median buyer pays $15,999 per year," based on 147 purchases, with a low of $6,000 and a high of $70,403. These are buyer-reported estimates, not Lusha prices.

For scale, $15,999 is about 4.4 years of Premium at its yearly list price of $3,599.40. Contracts at that level are likely Scale deals or Premium with many extra seats, but Vendr does not say which plans sit behind the median.

How does Lusha pricing compare to Apollo, RocketReach and ContactOut?

All four publish prices, read rendered on 26 October 2026. They meter data in different units (Lusha and Apollo by credits, RocketReach and ContactOut by exports), so this compares a year of the entry plan that includes phone numbers, not identical bundles.

Lusha has the lowest paid entry price for phone data among the four, but the highest cost per phone number on its self-serve plans. If a recruiter mostly needs emails, Lusha's 1-credit email reveals make Starter go much further: 4,800 emails a year. For tools built for recruiting rather than sales, see the best sourcing tools for recruiters and the recruiting software pricing index.

How does Noon fit next to Lusha?

Lusha sells contact data for people you have already found, metered in credits that run out. Noon is built for recruiting end to end: an AI sourcer that searches the whole web for candidates, not just LinkedIn, evaluates them against your role's criteria, finds their contact details, runs personalised email and SMS outreach and books interviews, with 20+ ATS integrations.

The pricing model is the opposite of a credit pool. Lusha's bill rises with seats while the credits stay fixed. Noon sells one plan with unlimited sourcing, unlimited email enrichment, unlimited contacts, unlimited agents and unlimited seats, with no credits and no per-seat fees. Noon does not publish a dollar price; the pricing page explains how to get a quote.

Sources and methodology

• Lusha pricing page, read rendered in Chrome via Playwright on 26 October 2026: the default Pay yearly view, the Pay monthly view, and the Increase seats button clicked once on Pro and Premium on both billing terms. Plan cards, the comparison table and the credits breakdown were read from the rendered text.
• Lusha Knowledge Hub: Billing and plans, Billing FAQ and Lusha extension for recruiters, read 26 October 2026.
• Vendr, Lusha, read 26 October 2026, for buyer-reported contract values.
• Apollo.io pricing, RocketReach pricing and ContactOut pricing, read rendered on 26 October 2026.
• Demand check: DataForSEO Google Ads volume, US, 26 October 2026: 210 searches a month each for "lusha pricing" and "lusha price," and 30 for "lusha cost."
• Yearly totals, savings, cost per credit and per phone number, seat costs and the comparison table come from seo/research/stats/lusha-pricing-2026/compute.py. Exact quotes and fetch times are in the committed sources.json.

Limitations

• These are point-in-time list prices in US dollars on 26 October 2026. Yearly totals are twelve times the monthly figure shown; Lusha's checkout may round differently.
• The page has a credits slider that marks a recommended plan. Moving it did not change any plan price, so we did not report slider positions.
• We read team prices at one extra seat only; other seat counts may price differently.
• Scale is quote-based, and its "50%+ off price per credit" is Lusha's claim with no published base.
• Vendr's figures are buyer-reported, and its listing does not say which plans or seat counts sit behind the median.
• The Apollo, RocketReach and ContactOut comparison is entry plan to entry plan; the tools meter data in different units and are not identical bundles.
• The 100-candidates-a-month recruiter is an illustrative volume, not measured usage.

FAQ

How much is Lusha per month?

Billed yearly, Starter is $37.45, Pro $52.45 and Premium $299.95 a month, per lusha.com on 26 October 2026. On monthly billing they are $49.90, $69.90 and $399.90 a month.

Is Lusha free?

Yes, there is a Free plan with 40 credits a month, 1 seat and no credit card required. That is 40 emails or 8 phone numbers a month, and free credits do not roll over.

How many credits does a Lusha phone number cost?

5 credits. An email costs 1 credit, and revealing both costs up to 6. Searching and re-viewing a contact you already revealed is free.

Do Lusha credits roll over?

On monthly plans, unused credits roll over up to 2 times the monthly allowance. On annual plans, credits are granted upfront and unused credits are forfeited at the end of the cycle, even if you renew.

How much does an extra Lusha seat cost?

On 26 October 2026, adding one seat raised Pro and Premium by $37.40 a month on yearly billing and $49.90 a month on monthly billing. The credit allowance did not increase.

What is the average Lusha contract?

Vendr reports a median of $15,999 a year across 147 purchases, with a low of $6,000 and a high of $70,403. That is a buyer-reported estimate, not a Lusha price.

About the author

Rey Sivji is Head of Growth at Noon AI and checked these prices on 26 October 2026. Spotted a price change or a figure we should add? Email rey@noon.ai.