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Nicole Nowak

Sr. Growth Marketing Associate

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Location: Boston, Massachusetts, United StatesApprox. Years of Experience: 4

Nicole Nowak's Current Workplace

Experience

Sr. Growth Marketing Associate

DraftKings Inc.

Aug 2021 - Present

• 1 year 10 months

▪Manage partner accounts to increase new customers including maintaining and updating the event and activation calendar, budgets, databases, and number reporting. ▪Support asset development such as landing pages, graphics and marketing copy and work with creative and channel marketing teams to drive traffic to specific landing pages and increase FTD’s. ▪Manage affiliate partner social media creative posts. ▪Support large scale custom activations for partners.

Owner and Manager

Sugar by Nicole

Nov 2015 - Present

• 7 years 7 months

▪ Owner, creator, and sole operator of a baking company where I baked, decorated, marketed, priced, and sold cakes, cookies, and pies of all sorts. ▪ Manage and market brand on social media. ▪ Grew sales 200% by the second year and maintained an 80% of growth year over year. ▪ Controlled all business operations including, expenses, marketing, and sales.

Project Manager

Rhode Island Novelty

2019 - 2020

• 1 year

▪Provided creative direction on marketing projects and social media promotions. ▪Worked closely with marketing operations to plan and launch marketing campaigns, promotions, and introduce new products. ▪Created marketing project plans to promote new and existing products. ▪Utilized revenue models and profit and loss spreadsheets to evaluate the effectiveness of the marketing strategy and made changes accordingly. ▪Provided creative direction on marketing projects and social media promotions. ▪Worked closely with marketing operations to plan and launch marketing campaigns, promotions, and introduce new products. ▪Created marketing project plans to promote new and existing products. ▪Utilized revenue models and profit and loss spreadsheets to evaluate the effectiveness of the marketing strategy and made changes accordingly.

Marketing Intern

Western Digital

Jun 2018 - Aug 2018

• 3 months

▪ Developed account activity reports including top trends, keywords, and KPI’s using MRP Prelytix. ▪ Managed data analytics in Salesforce and Marketo increasing marketing and sales efficiency. ▪ Built reports in excel by implementing data from Salesforce to clean up data and help create new opportunities. ▪ Presented data reports and findings to the management team to improve lead and opportunity findings. ▪ Created new campaign reports to increase conversion rates and improve metrics. ▪ Assisted in the development of the new corporate website.

Owner, Supplier, and Manager

Soda and Snack Machine Business

Jun 2010 - Jun 2018

• 8 years 1 month

▪ Owner, supplier, and manager of 4 soda and snack machines located in 2 manufacturing buildings in Fall River, MA. ▪ Conducted research and priced products at a competitive level to maximize sales. ▪ Managed the income from the machines to compile data and analyze cash flows. ▪ Tracked and monitored expenses through Quicken software to realize an annual profit of over $5,000.

Project Manager

The New England Consulting Group

Jun 2017 - Aug 2017

• 3 months

▪ Responsible for acquiring new business opportunities across multiple verticals through outbound prospecting efforts, including calls, emails, and direct mail. ▪ Conducted price analysis, organized focus group data, and created visual models to maximize sales for new product launches. ▪ Created SWOT analysis for clients to facilitate the consulting process. ▪ Formulated strategic plans for clients around increasing their revenue. ▪ Created excel spreadsheets to keep track of new business ideas and to easily track finance operations.

Rhode Island Novelty

Jun 2014 - Jan 2016

Marketing Intern

Jun 2014 - Jan 2016

• 1 year 8 months

▪ Provided new business. ▪ Marketed new and existing products to customers. ▪ Calculated costs and revenue of services for both the client and the business. ▪ Assisted in generating inventory reports, cycle counts, and adjustments in the shipping department using excel. ▪ Researched new products to add to the company’s inventory.

Intern

Jun 2014 - Aug 2015

• 1 year 3 months

▪ Calculated landed costs of imported products. ▪ Created excel spreadsheets to keep track of expenses.

Education

2016 - 2019
Brown UniversityBachelor's degree Business Administration, Management and Operations