ispottv > ispottv Employee Directory > LaShaun Bellamy
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LaShaun Bellamy's Personal Email and Phone Number
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LaShaun Bellamy
Sr. Product Marketing Manager
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Location: Greater Seattle AreaApprox. Years of Experience: 29
LaShaun Bellamy's Current Workplace
iSpot.tv
Company Size
301-1000
Amount Raised
$382.8M
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results.\n\nMore at: https://www.ispot.tv
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Notable Investors
Insight Partners, Goldman Sachs, Madrona Venture Group, TL Ventures, Fred Hsu
Analytics
Advertising
Video Advertising
Advertising Platforms
Experience
Sr. Product Marketing Manager
iSpot.tv · Full-time
Apr 2022 - Present
• 3 yrs 3 mos
Skills: Sales Presentations · Oral Communication · Presentations · Marketing Communications · Value Propositions · Launches · Sales Enablement · Customer Journey Mapping · Product Marketing
Marketing Consultant
Independent Marketing and Branding Consultant
Apr 2014 - Present
• 11 yrs 3 mos
Provided marketing and branding strategy, analysis and messaging, thorough specialization in value propositions, positioning, and communications for small business clients. My counsel has allowed clients to benefit from awareness through page view increases and targeted communication vehicles. Skills: Sales Presentations · Oral Communication · Presentations · Value Propositions · Business Requirements
Sr. Product Marketing Manager / Workforce Logiq
LinkedIn · Contract
Nov 2020 - Nov 2021
• 1 yr 1 mo
helped me get this job Led Glint (now a part of LinkedIn) Employee Experience research and concept recommendations, as well as GTM activities for Glint and LinkedIn B2B feature launches. Skills: Case Studies · Product Strategy · Consumer Research · Sales Presentations · Oral Communication · Presentations · Value Propositions · Research Projects · Product Road Mapping · Consumer Behavior · Sales Enablement
Sr. Brand Manager / Volt Workforce Solutions
Nestlé Coffee Partners Solutions Lab · Contract
Nov 2018 - Aug 2019
• 10 mos
Led seasonal promotional launches by delivering creative, web and email marketing and messaging strategy for B2B and B2C audiences. Drove marketing campaign development with agencies. Designed research and gleaned insights to execute a redesign of touchscreen UI for customized self-serve coffee equipment. Skills: Product Strategy · Sales Presentations · Oral Communication · Presentations · Brand Management · Consumer Behavior · Sales Enablement
Microsoft · Contract
Sep 2015 - Aug 2018
Sr. Consultant, CLOUD SOLUTION PROVIDER (CSP) GTM / Bridge Partners
Mar 2018 - Aug 2018
• 6 mos
Drove creation, approvals and launch of marketing communications for Direct and Indirect partners in a key CSP initiative. Supported strategy, planning, and marketing discussions for engineering and marketing workstreams and delivered partner communications and messaging across several mediums: web portal, SharePoint, Yammer, email. Skills: Sales Presentations · Oral Communication · Presentations · Business Requirements
Office Marketing Communications and Consumer GTM / Mactus Group
Sep 2015 - Feb 2017
• 1 yr 6 mos
Served as the primary partner liaison between Outlook.com marketing and technical teams for the WLSPP program decommission, representing the consumer and business priorities of the Outlook.com team in schedule and resource negotiations with program Tier 1 telcos. Skills: Oral Communication · Presentations
Board Member
Amara
2007 - 2016
• 9 yrs
Amara is an independent, nonprofit organization providing services to children and families in Washington State. For over 90 years, Amara has been finding loving, lifelong families for children from foster care and relinquished infants. Retired after serving three terms as a board member. Skills: Oral Communication · Business Requirements
Sr. Product Marketing Manager, Surface
Microsoft · Full-time
Dec 2011 - Aug 2013
• 1 yr 9 mos
Drove the largest segment of the Microsoft Surface accessories business, responsible for conceptualizing and executing new products, supported by in-depth business opportunity analyses and insight-driven feature recommendations and value propositions. Led go-to-market plans and sales communications and led cross-accessories alignment with Windows 8 strategies. Skills: Product Strategy · Financial Analysis · Sales Presentations · Oral Communication · Presentations · Defining Requirements · Marketing Communications · Value Propositions · Research Projects · Product Road Mapping · Launches · Business Requirements · Consumer Behavior · Market Planning
T-Mobile
Nov 2009 - Dec 2011
Sr. Manager, Product Management, In-Home Coverage
Jul 2010 - Dec 2011
• 1 yr 6 mos
Established the Wi-Fi Calling capability and experience across the Android platform as the leading focus of in-home coverage strategies. Defined the value proposition, positioning, and directed marketing communication efforts that led to a tripling of the number of Wi-Fi calling heavy users in 2011 and resulted in a dramatic reduction in the coverage related churn rate. Skills: Product Strategy · Financial Analysis · Sales Presentations · Oral Communication · Presentations · Defining Requirements · Marketing Communications · Value Propositions · Research Projects · Product Road Mapping · Launches · Customer Segmentation Strategy · Business Requirements · Consumer Behavior
Sr. Manager, New Services Innovation
Nov 2009 - Jul 2010
• 9 mos
Focused on driving consumer insights onto a 3-5 yr roadmap of differentiated product and service proposals. Skills: Sales Presentations · Oral Communication · Presentations · Defining Requirements · Value Propositions · Research Projects · Launches · Customer Segmentation Strategy · Business Requirements · Customer Journey Mapping
Microsoft · Full-time
Mar 1996 - Jul 2009
Sr. Product Planner
Sep 2006 - Jul 2009
• 2 yrs 11 mos
Drove insights from audience segmentation research to deliver initiatives to grow MSN's customer satisfaction and online engagement globally, resulting in increased page views, minutes, and visits through outreach to potential customers, and deepened relationships with existing customers. Skills: Sales Presentations · Oral Communication · Presentations · Defining Requirements · Value Propositions · Research Projects · Launches · Customer Segmentation Strategy · Business Requirements · Customer Journey Mapping
Lead Product Planner
Mar 1996 - May 2003
• 7 yrs 3 mos
Lead the conceptualization, financial justification, quantitative/qualitative research, and product requirements in support of new Hardware products with global cross-functional teams. Skills: Sales Presentations · Oral Communication · Presentations · Defining Requirements · Research Projects · Business Requirements · Customer Journey Mapping
Education
  • Dates unavailable
    Duke UniversityBS, Computer Science, History
  • Dates unavailable
    Duke University - The Fuqua School of BusinessMBA, Marketing
  • Dates unavailable
    Phillips Academy