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Heriot-Watt University

Engineering Manager

Senior Software Engineer

Co-Founder

Currently building resilient backends and beautiful frontends for both the web (React, Node, AWS) and our React Native app. 
Notable Achievements
• Rebuilt React Native App using customer feedback achieving a ~20% improvement in Store reviews
• Removed 29k lines of pure business logic by combining 3 React Native Apps into 1
• 31% increase in average basket value by building a product bundling service
• Add To Cart rate increased by 12% by building a real-time “N people have this in their cart” service
• 88% improvement in page speed (5s to 0.6s) by migrating our frontend properties to NextJS

Software Engineer, App Lead

I worked closely with the Paid Marketing team to build Python based services that helped us run world-class advertising campaigns. I dealt with large volumes of data using a variety of ETL technology (backed by S3, Redshift and ECS clusters), and then made it available for the business and other components of our software to use. I also worked with front-end technologies such as a custom JavaScript Tag Management solution that serves millions of customers per month. My closeness to the advertising space further allowed me to digest and articulate complex business-domain challenges and put them into empowering work-streams for my colleagues to contribute toward.

Software Engineer II, Paid Growth Enablement

Responsible for identifying pain points within Growth Marketing, and writing/delivering software to eliminate them.  I've identified the need for, built, and managed the delivery of services like:
- Felix (A Content System for Paid Ads)
Intelligent automated content advertising on Facebook, Yahoo, and more.  Saves 50+ hours of manual effort each month.  Strategically suggests ads based on past and expected future performance.  
Built with Python, JavaScript, Redshift, Flask, Backbone.js, Celery, RabbitMQ, S3, ECS, and Docker
- Howard (A Custom-ETL and Domain Specific ETL Pipeline)
 Collecting and joining third party digital advertising performance with critical business data.  Saves 150+ hours of manual effort each month globally.  Enables powerful analysis on critical growth levers.
Built with a mix of Python, Redshift, S3, ECS, Pandas, and Tableau

Software Engineer, Marketing Automation

As an executive in the Paid Growth team, I was responsible for delivering growth from a diverse media mix.  I managed our programatic display and retargeting partners - across both our web and app properties.
Responsibilities between these channels include:
• Channel Strategy; Budget Management; Bid Management; Technical Management; (Wider Business) Reporting; Partner & Channel BAU
As a test driven team, I was also responsible for evaluating, on-boarding, and securing budget for new partners.  With the simple goal to test and stay on top of the latest innovations in programatic media buying.

Digital Media Executive

Digital Marketing (Intern)

I spotted the challenge and the areas for improvement in a problem-space that I was seeing every semester at college.  I built from the ground up, a PHP-based solution for buying and selling college textbooks with 90% less fees than the market leader.