-Key driver for defining and launching horizontal and industry solutions across Tableau Marketing -Developed Tableau PMM's Sales Play Center of Excellence which included development and launch processes, guided instructions and timelines, cross-functional RACI, stakeholder management trackers, project management and measurement tools, Bill of Materials templates, internal comms plan, distribution strategy, sales enablement plan, and a quarterly play roadmap aligned to sales priorities -Tableau PMM Sales Play COE was recognized by Salesforce PMM GTM leadership and adopted as the "gold standard" for launching sales plays across the entire PMM organization. -Orchestrated the successful launch of the Q2 industry solutions web refresh on Tableau.com in collaboration with Industry PMMs -Created and maintained a library of impactful Tableau, Horizontal, and Cross-Cloud Sales Plays to drive repeatable pipeline generation and ACV -Collaborated with copywriters and creative to establish a standardized process and template for working with agencies and various stakeholders to create Snackable Videos for solution and product launches -Prepared Quarterly Business Reports template and process documentation to standardize measurements, expedite delivery and enable PMM self-service -Managed Tableau's Industry and GTM PMM hub on the internal sales enablement platform, Highspot, which became the single source of truth for all Tableau sales enablement content and training for Tableau and Salesforce Sales teams -Built Tableau Industry Marketing messaging frameworks to better connect Tableau products and solutions to broader Salesforce narratives and standardize development process and output

Developed Tableau's 2021 Retail & Consumer Goods industry marketing strategy that was successfully scaled and executed across four priority regions: AMER, EMEA, APAC, and LATAM - 37% YoY increase in marketing generated pipeline opportunity ($amount) - 30% YoY increase in marketing sourced opportunities closed won ($amount) Created new messaging, positioning, buyer persona profiles, and solution briefs to inform web updates, integrated marketing plans, content strategy and regional campaigns - 9% YoY increase in Quality Leads created - 29% YoY increase in Sales Qualified Leads created Refreshed and created new RCG sales enablement materials including Sales Play Playbooks, First Call Decks, Target Accounts and Buyers, Use Case Repository, Solution FAQs, Battlecards, Email Templates and Demos Led use case discovery workshops with solution engineering, customer success, and sales to create three new sales plays per quarter - The Consumer Goods 'Key Account Management' sales play generated $1.3M in ACV within the first month of launch with one enterprise wall-to-wall expansion opportunity closing at $759k Served as Tableau's internal and external Retail and CPG SME/spokesperson during executive customer roundtables, Analyst briefings, industry trade events, and sales enablement sessions Partnered with the Salesforce Retail & CG Industry GTM team and Snowflake to create and launch Tableau industry marketing's very first Industry Data Transformation Solution, Retail Intelligence, at Tableau Conference 2021 - First win closed at a total contract value of $838k in January 2022 and generated an additional $6M in annual contract value pipeline. Event strategy and content owner for all RCG-targeted product sessions at Tableau Conference 2021, Dreamforce 2021, NRF 2022 (including a Big Idea Session with Under Armour), Industries Summit 2021, and several partner webinars.

• Conducted the service provider market and buyer analysis to craft a compelling, and differentiated value proposition for LinuxONE • Redefined the internal service provider definition based on recent market disruptions and trends to carve out a clear and concise view of the actual LinuxONE global market opportunity. Segmented prospect market by using geography revenue opportunity, pipeline data and forecasted growth to prioritize targets • Partnered with marketing analytics and field sales teams to capture audience insights, build hypotheses for customer behavior and identify opportunity areas to optimize any in-flight integrated marketing campaigns and seller event programs • Co-created ten, net new service provider targeted marketing assets, including eBooks, Analyst White Papers, videos and client references with Geo counterparts and content strategists • Developed and executed three service provider breakout sessions at Think 2019, featuring key service provider clients and influencers to increase awareness and validate the LinuxONE value proposition through client advocacy • Served as the personal host to three, international service provider clients at Think 2019 to facilitate beneficial conversations with IBM executives and guide them to influential product sessions to encourage account growth. Also utilized this time with the clients to conduct analyst interviews, film a client reference, and collect quotes for future campaigns