Manage products across the Clinical Sequencing Division’s Oncology assay business in the Life Sciences Group, focusing on developing and managing oncology NGS assays in the Oncomine™ family of products for tumor profiling.

Support the droplet digital PCR product development and commercialization. • Support worldwide business growth strategies (short and long-term) with clearly defined goals, objectives, critical success factors, timelines, budgets and action items • Generate marketing requirements and work closely with R&D to drive the development of technologies and solutions for digital biology • Provide R&D with market driven input for product development strategies, assist R&D and manufacturing with product commercialization issues • Drive revenue and execute marketing strategies through product commercialization and support activities • Establish relationships and/or collaborations within key industry leadership sectors • Assist in creating strategic global marketing plans including forecasts, budgets, market research, situation analysis, product portfolio management, product positioning and elements of marketing mix (product, price, promotion and distribution) to create competitive advantage

Lead creative design and implementation of a customer focused marketing campaign, including web design, educational content, and building brand awareness for WaferGen in the clinical Next-Gen Sequencing market. • Develop annual strategic plans, including forecasts, budgets, product positioning and go-to-market strategy. • Work collaboratively with internal team of scientists and external thought leading customers to set comprehensive product requirements and priorities for new product development • Maintain overall project timelines for product development and marketing campaigns to ensure optimal use of resources. Provide senior executives with progress updates. • Partner with R&D, Manufacturing, and Sales team to ensure successful commercialization of products. • Drive strategic development and tactical execution of web marketing. Improved corporate website by expanding technical content and improved effectiveness in complementing other e-marketing initiatives, including email blasts and banner ads. • Manage business relationships with partners and vendors, including negotiating agreements and contracts to enhance financial performance.

• Collaborate with sales and service, providing pre-sales (demos) and post-sales (installation) support for new and existing products. • Coordinate and schedule microfluidics Equipment used in sales demonstrations for Account Managers and Field Application Scientists. • Provide and coordinate customer training and Technical Support for Microfluidics and Automation platforms (NGS). • Collaborate with applications team, developing NGS Library Preparation methods on the Sciclone NGS/x Workstation by optimizing liquid handling and reaction chemistries. • Serve as direct link between customers and the R&D and Sales / Marketing Teams, identifying areas to implement best practices that positively impact customer satisfaction and product improvement.

Responsible for validation of the CARESIDE Analyzer (a compact, point-of-care blood chemistry system).