coop-home-goods > coop-home-goods Employee Directory > Vanessa Chang
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Vanessa Chang's Personal Email and Phone Number
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Vanessa Chang
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Vanessa Chang's Current Workplace
Coop Sleep GoodsCompany Size
11-50
Amount Raised
N/A
Humans are smarter, happier, and healthier when we sleep well. At Coop, we design products to encourage functional, comfortable sleep so that every person can wake up and put their best foot forward every day.
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Notable Investors
N/A
Commercial
Wholesale
Consumer Goods
Experience
Director of Performance Marketing
Coop Sleep Goods · Full-time
Jun 2024 - Present
• 1 yr 1 moGrowth Marketing Manager
Philo · Full-time
Oct 2022 - Jun 2024
• 1 yr 9 mosBrilliant Earth
May 2017 - Sep 2022
Assistant Manager, Digital Marketing
Mar 2021 - Sep 2022
• 1 yr 7 mosMarketing Lead
Mar 2020 - Mar 2021
• 1 yr 1 moOnline Marketing Associate
Jun 2018 - Mar 2020
• 1 yr 10 mosDigital Marketing Intern
May 2017 - May 2018
• 1 yr 1 mo+ Create & manage paid search, social, display and retargeting ad campaigns; design and refresh creative content weekly using Photoshop.
+ Perform weekly creative quality check-ins by analyzing performance and traffic using dashboards and Google Analytics. Pull metrics from GA to determine results of A/B image and copy tests.
+ Analyzed monthly search volume using Google Search Console to identify opportunities for updating keyword rankings & metadescriptions. Made subsequent improvements to meta information to increase search ranking.
+ Enhance user experience by optimizing site search long tail keywords.
+ Direct digital designers to develop creative assets.
+ Collaborate with advertising partners on running campaigns and sending creative assets.
+ QA website tests and conversion experiments before launch
Marketing & Affiliate Partnerships
HopSkipDrive · Internship
May 2016 - Aug 2016
• 4 mosHopSkipDrive offers transportation solutions for schools and families. As the innovators in youth transportation, we make complicated logistics simpler to help kids, families, and administrators save time and reduce stress.
Public Relations Intern
Cognito · Internship
May 2016 - Aug 2016
• 4 mosCognito is an integrated PR, marketing and communications agency. Cognito helps finance, technology and professional services organizations grow their businesses and manage their reputations.
Development Intern
House of Blues Music Forward Foundation · Internship
Jun 2015 - Dec 2015
• 7 mosMusic Forward transforms young lives, inspires careers, and champions a more inclusive music industry. Focusing on under-represented communities, we set the stage for success by providing workshops and showcases to kick-start musical careers and inspire the next generation of music industry leaders.
Marketing And Publicity
Red Hen Press · Internship
Jun 2015 - Aug 2015
• 3 mosThe mission of Red Hen Press is to discover, publish, and promote works of literary excellence that have been overlooked by mainstream presses, and to build audiences for literature in two ways: by fostering the literacy of youth and by bringing emerging writers to the public stage.
Research Assistant
Center for the Digital Future at USC Annenberg
Jul 2013 - Mar 2014
• 9 mosThe Center for the Digital Future is a think tank that tracks the global evolution of digital technology and studying their worldwide impact.
Education
- Dates unavailableUniversity of Southern CaliforniaBachelor of Arts (B.A.), Communication and Media Studies, double minor in Marketing and Health Communication