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Alex Schudy's Personal Email and Phone Number
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Alex Schudy
Senior Product Marketing Manager, In-School Lending Find email
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Alex Schudy's Current Workplace
SoFiCompany Size
2500+
Amount Raised
$4.1B
SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. \n\nCFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi Money™ is offered through SoFi Securities LLC, member FINRA/SIPC.
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Notable Investors
SoftBank, Silver Lake, Morgan Stanley, QED Investors, BlackRock
FinTech
Banking
Credit Cards
Personal Finance
Consumer Lending
Wealth Management
Financial Services
Experience
SoFi
Oct 2021 - Present
Senior Product Marketing Manager, In-School Lending
Mar 2024 - Present
• 1 yr 3 mosProduct Marketing Manager, Lending
Oct 2021 - Mar 2024
• 2 yrs 6 mosPoshmark
Apr 2020 - Oct 2021
Senior Product Marketing Associate, Core Product
Apr 2021 - Oct 2021
• 7 mos- Drove business goals by developing go-to market strategies, positioning, audience segmentation, and key messaging for 17+ new features targeting buyers & sellers in a dual sided marketplace
- Developed new framework for pre-launch goal setting and post-launch adoption analysis, resulting in more transparency and consistent achievement of product goals
Skills: User Research · Go-to-Market Strategy
Product Marketing Associate
Apr 2020 - Apr 2021
• 1 yr 1 mo- Supported 12 product managers on various strategic asks by providing user insight gained from research, surveys, social media, and support inquiries
- Led cross-functional collaboration across Engineering, Product, Brand, PR, Social Media, Community Development, and Operations to create and amplify launches for highly visible features (such as Listing Videos, Style Tags, and more)
- Ensured our product was consistent and understandable by fulfilling 3-10 product copy requests per day
- Created a recurring email that was used as key retention tool and went out to 20M+ users per month, increasing traffic to Poshmark’s app, web, and blog pages by 6-12% during sends
- Prepared Poshmark for international expansion by providing feedback on key features for launch, creating product copy, and establishing a process for marketing across geographic domains
Skills: User Research · Go-to-Market Strategy
Merchant Marketing Strategy Intern
DoorDash
Mar 2019 - Aug 2019
• 6 mos- Created a merchant-focused SMS campaign which included gathering leads, writing personalized messages, optimizing send times, link tracking
- Owned the Merchant Resources Page which involved content planning, writing articles, designing,
strategizing/testing the most compelling messaging, and resulted in the page garnering 3K+ views and 30+ leads every month
- Worked cross functionally to revamp the design, CTAs, content, and sending schedule for typical drip and nurture email campaigns
Social & Editorial Intern
POPSUGAR
Nov 2018 - Feb 2019
• 4 mos- Monitored trends in pop culture, the entertainment industry, and competitive landscape in order to present editorial
and partnership opportunities to the managing editor
- Assisted in Facebook partnership for new docuseries by creating promo assets, social posts, and editorial write-ups
- Managed a social audience of 20M across platforms by promoting editorial and partnership content, interacting with the community, and composting targeted copy, which resulted in a 10.8% increase in engagement
Brand Marketing Intern
thredUP
May 2018 - Aug 2018
• 4 mos- Optimized and executed social media marketing campaigns, including content ideation and seeding strategies for a following of 238K+
- Grew Instagram earned media and hashtag real estate by 4K+ posts/month, in conjunction with user generated content (UGC) and influencer generated content
- Vetted influencers according to engagement and brand fit, as well as coordinated those collaborations from initial outreach to invoice
- Provided creative direction for the design of new brand Giphys and headed the discoverability, promotion, launch strategies
Marketing Intern
Visakai Activewear
Sep 2017 - May 2018
• 9 mos- Created and cultivated a brand-focused blog that featured writing content and photography selects specifically aligned with customer interests
- Directed creative endeavors such as photoshoots by compiling pose inspiration, ideas for styling, and establishing overall shoot concepts
- Increased conversion rates 2x for the e-commerce site after creating social media campaigns, influencer partnerships, and assisting in complete redesign of landing pages
- Compiled research about key PR partners and agencies into reports for the CEO and VP of Operations
Education
- 2016 - 2019University of California, BerkeleyB.A. in Media Studies